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In order to create and maintain brand awareness, it’s important to understand which targeting options will be most effective. Each of the four targeting methods has its own benefits and drawbacks, so it’s important to select the right one for your needs. By understanding the different options available, you can create a campaign that achieves […]
Author Archives: Anshul Benjwal
Business
What Is A Reason Many Advertisers End Up Undervaluing Mobile’s Contribution To Conversions?
01
Jul
Jul
Mobile devices have become an important part of our lives, and many advertisers are still not taking full advantage of their potential when it comes to conversions. A recent study has shown that the average click-through rate for mobile ads is much lower than for those on desktops, and this could be a reason why […]
13
Jan
Jan
The Facebook analytic package can help business owners to measure the effectiveness of their ad campaigns. The article should also include information on how to set up Facebook tracking and what type of data is available through the Facebook pixel. Facebook Analytics Making Better Decisions and Getting Bigger Results with the Facebook Pixel. Facebook’s built-in […]
12
Jan
Jan
When determining the right video solution for your campaign, the first step is to figure out where you want your videos to life. You should then assess whether or not you need a native video format that will suit the platform, or if a mobile-friendly HTML5 format will do. Next, you’ll need to figure out […]
11
Jan
Jan
How clicking on a TrueView video discovery ad thumbnail can lead to different results for the viewer? Depending on what the advertiser has chosen to target, viewers could be taken to a landing page with more information about the product or service being advertised, or they could be taken directly to the video itself. One […]
26
Oct
Oct
Performance planners are great for businesses because they help organize and plan out tasks in a timeline. They can be used for any type of business, from small to large ones. For example, there is the Performance Planner by Microsoft that has been really helpful for me as an entrepreneur who juggles multiple jobs at […]
SEO
Which Bidding Option Is Best Suited For An Advertiser Focused On Direct Response Marketing Goals?
07
Oct
Oct
There are a lot of bidding options that advertisers can use for their campaigns, but not all of them are going to be right for your campaign. In this blog post, I break down the differences between CPM and CPC bidding strategies and help you figure out which is best suited for you. Digital Marketing […]
27
Sep
Sep
Your business is online, but are you? Some of the biggest challenges for most businesses when going online are finding an affordable website builder and dealing with the technical aspects of building a site. But there’s more to it than that. You need to understand what makes your business unique so you can capture your […]
18
Aug
Aug
This blog post is for those who have never done search engine optimization before. In order to optimize your website and rank higher in Google, it starts with the basics. So what are they? Well, the first step you need to take is to get technical. You need to make sure that your site’s code […]
26
Jun
Jun
This blog post will cover the first step of a structured SEO plan: keyword research. As with any other factor in business, you need to know who your customer is before anything else. When it comes to SEO, this means knowing what keywords prospects are typing into search engines to find information that is relevant […]