Category Archives: SEO

There are a lot of bidding options that advertisers can use for their campaigns, but not all of them are going to be right for your campaign. In this blog post, I break down the differences between CPM and CPC bidding strategies and help you figure out which is best suited for you.  Digital Marketing […]

This blog post is for those who have never done search engine optimization before. In order to optimize your website and rank higher in Google, it starts with the basics. So what are they? Well, the first step you need to take is to get technical. You need to make sure that your site’s code […]

This blog post will cover the first step of a structured SEO plan: keyword research. As with any other factor in business, you need to know who your customer is before anything else. When it comes to SEO, this means knowing what keywords prospects are typing into search engines to find information that is relevant […]