When determining the right video solution for your campaign, the first step is to figure out where you want your videos to life. You should then assess whether or not you need a native video format that will suit the platform, or if a mobile-friendly HTML5 format will do. Next, you’ll need to figure out what type of player and features it will have. Whether you’re a small business looking for a quick way to get started with your video campaign or a large corporation with plenty of resources at your disposal, this article should help get you started on the right foot!
Video is basically everywhere you look these days, and it can be tough to know where exactly to start when looking for the right video solution. While there are hundreds of platforms that will host your videos, some are better than others depending on what you’re looking for. Small businesses often prefer YouTube since they have an extensive network of viewers that span a wide range of demographics and interests. However, YouTube is also a Google property, so if you’re seeking out campaigns that include search engine marketing it might be best to use another video hosting platform. As mentioned above, there are lots of factors that should go into determining where your videos live online. Native vs HTML5 video formats definitely need to be taken into consideration. For instance, if you’re building a mobile app and want to feature video content in your app, HTML5 might be the way to go.
But this isn’t always the case so read on for more information:
Native Format Video
If you want to interact with your viewers or have a more interactive video solution, it might be best to use native format video. For instance, if you have an app and want to feature videos as part of the experience, native would be the way to go over HTML5 since you’ll need custom codes and calls for native video. Native format is great if you want to include sharing functionalities, ads, calls-to-action, or other interactive elements.
HTML5 Format Video
If you’re a small business and don’t have a lot of resources at your disposal, an HTML5 player might be perfect for you since it allows the videos to load quickly on any device. It’s also one of the better options for cross-browser compatibility so if you’re looking for something that’s more universal than native format might be the best option. But this isn’t always the case either:
The platform that you’ll use to host your videos will definitely need to be determined before choosing which type of player and features it will have. Larger companies with lots of resources might choose to build their own video hosting platform while smaller companies might opt for an existing player like Brightcove or Vimeo.
Now that you know how to determine where your videos will live online and the three main components of choosing a video solution, it’s time to get started! Consider everything mentioned in this article before making any final decisions, then hopefully you’ll end up on the right path. And if not, don’t worry because there are plenty of other articles here on E-Web Marketing Blog that should help you figure things out! Good luck and happy video marketing!