Category Archives: Business

In order to create and maintain brand awareness, it’s important to understand which targeting options will be most effective. Each of the four targeting methods has its own benefits and drawbacks, so it’s important to select the right one for your needs. By understanding the different options available, you can create a campaign that achieves […]

Mobile devices have become an important part of our lives, and many advertisers are still not taking full advantage of their potential when it comes to conversions. A recent study has shown that the average click-through rate for mobile ads is much lower than for those on desktops, and this could be a reason why […]

When determining the right video solution for your campaign, the first step is to figure out where you want your videos to life. You should then assess whether or not you need a native video format that will suit the platform, or if a mobile-friendly HTML5 format will do. Next, you’ll need to figure out […]

Performance planners are great for businesses because they help organize and plan out tasks in a timeline. They can be used for any type of business, from small to large ones. For example, there is the Performance Planner by Microsoft that has been really helpful for me as an entrepreneur who juggles multiple jobs at […]

Your business is online, but are you? Some of the biggest challenges for most businesses when going online are finding an affordable website builder and dealing with the technical aspects of building a site. But there’s more to it than that. You need to understand what makes your business unique so you can capture your […]