What Should Be The First Step Of A Structured SEO Plan?

What Should Be The First Step Of A Structured SEO Plan?

This blog post will cover the first step of a structured SEO plan: keyword research. As with any other factor in business, you need to know who your customer is before anything else. When it comes to SEO, this means knowing what keywords prospects are typing into search engines to find information that is relevant […]

What Is The Name Of Facebook Analytic Package?

What Is The Name Of Facebook Analytic Package?

The Facebook analytic package can help business owners to measure the effectiveness of their ad campaigns. The article should also include information on how to set up Facebook tracking and what type of data is available through the Facebook pixel. Facebook Analytics Making Better Decisions and Getting Bigger Results with the Facebook Pixel. Facebook’s built-in […]

What’s The First Step When Determining The Right Video Solution For Your Campaign?

What's The First Step When Determining The Right Video Solution For Your Campaign?

When determining the right video solution for your campaign, the first step is to figure out where you want your videos to life. You should then assess whether or not you need a native video format that will suit the platform, or if a mobile-friendly HTML5 format will do. Next, you’ll need to figure out […]

If Someone Clicks A Trueview Video Discovery Ad Thumbnail, Where Do They Land?

If Someone Clicks A Trueview Video Discovery Ad Thumbnail, Where Do They Land?

How clicking on a TrueView video discovery ad thumbnail can lead to different results for the viewer? Depending on what the advertiser has chosen to target, viewers could be taken to a landing page with more information about the product or service being advertised, or they could be taken directly to the video itself. One […]

Why Should Your Business Use Performance Planner?

Why Should Your Business Use Performance Planner?

Performance planners are great for businesses because they help organize and plan out tasks in a timeline. They can be used for any type of business, from small to large ones. For example, there is the Performance Planner by Microsoft that has been really helpful for me as an entrepreneur who juggles multiple jobs at […]

Which Bidding Option Is Best Suited For An Advertiser Focused On Direct Response Marketing Goals?

Which Bidding Option Is Best Suited For An Advertiser Focused On Direct Response Marketing Goals?

There are a lot of bidding options that advertisers can use for their campaigns, but not all of them are going to be right for your campaign. In this blog post, I break down the differences between CPM and CPC bidding strategies and help you figure out which is best suited for you.  Digital Marketing […]

What Is The Biggest Challenge For Most Businesses When Going Online?

What Is The Biggest Challenge For Most Businesses When Going Online?

Your business is online, but are you? Some of the biggest challenges for most businesses when going online are finding an affordable website builder and dealing with the technical aspects of building a site. But there’s more to it than that. You need to understand what makes your business unique so you can capture your […]

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