Category Archives: SMO

The Facebook analytic package can help business owners to measure the effectiveness of their ad campaigns. The article should also include information on how to set up Facebook tracking and what type of data is available through the Facebook pixel. Facebook Analytics Making Better Decisions and Getting Bigger Results with the Facebook Pixel. Facebook’s built-in […]

How clicking on a TrueView video discovery ad thumbnail can lead to different results for the viewer? Depending on what the advertiser has chosen to target, viewers could be taken to a landing page with more information about the product or service being advertised, or they could be taken directly to the video itself. One […]