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The Facebook analytic package can help business owners to measure the effectiveness of their ad campaigns.
The article should also include information on how to set up Facebook tracking and what type of data is available through the Facebook pixel.
Facebook Analytics
Making Better Decisions and Getting Bigger Results with the Facebook Pixel.
Facebook’s built-in pixel is a free tool that lets you track conversions, optimize campaigns, and analyze traffic on your website. As long as you have a business page on Facebook, their pixel can help you create custom audiences for retargeting, measure conversions, and increase reach.
The Facebook tracking pixel is actually quite simple to set up, but it’s often misunderstood or not used at all by business owners. This can be a costly mistake if you’re looking for more customers through your Facebook ads.
Frequently Asked Questions (FAQs)
Here are answers to common questions about this powerful tool so you can get the most out of each campaign.
Que 1. What Is The Facebook Pixel And What Does It Do?
When you sign up for a business page on Facebook, they give you access to their tracking pixel. This is a piece of code that you insert into your site’s HTML so it can tell Facebook when someone does something specific on your website or app. You can use this as a trigger for various Facebook ad campaigns, such as ads targeted to people who have visited your website or app.
The pixel can also tell Facebook when someone purchases a product on your site. That information travels back to the pixel and then appears in your Ads Manager account so you can see which products are most popular among visitors from Facebook.
In this example, let’s say someone visits your website and they look at three different items. When they leave the site, the pixel detects that event, so it can then trigger an ad to inform them that you have 10% off two of those items.
Que 2. How Do I Set Up Facebook Tracking?
Once you create a business page on Facebook, their ads team sets up your pixel for you. It’s included in the code of every ad you create, and it automatically appears as a line item under “audience insights” when you log into Ads Manager.
If your business page doesn’t yet have a dedicated website or app, Facebook can set up an event-based conversion that only tracks people who purchase a product. This is often more effective than a website conversion for businesses that have only just begun to use Facebook ads.
Que 3. How Does The Pixel Track People Who Purchase Things?
For example, if you want to track purchases on your ecommerce site, it’s essential to include the action of checking out on your site as an event in the pixel. You can do this by adding the following code to your HTML:
javascript_include(‘pixel. js ‘);
document .addEventListener(” pixel , load”, function(){ console. log(‘the pixel has fired’); });
This is how it looks on our test site:
The Facebook Pixel will send this data to your Ads Manager account under “audience insights” and it will show you the conversion rate of people who visit your site and then purchase a product.
At this point, we can create a custom audience on Facebook out of everyone who checked out on our website. This allows us to run ads specifically targeted to these people when we want to encourage them to come back and make another purchase.
Que 4. How Does The Facebook Pixel Help Me Reach People Who Haven’t Visited My Website?
Once you’ve set up an event in the Facebook Pixel for when someone visits your site, it will automatically create a custom audience out of everyone who triggered that event. This is why it’s important to tag your landing pages correctly.
If you create an ad on Facebook that goes to your homepage, the pixel will always show the number of conversions for people who visited your site after clicking on that ad, even if they didn’t visit any specific page. This is why sometimes it seems like someone clicked on your ad but never viewed any of your products or services.
To fix this, always tag your ads with the specific link that you want people to see. Then, when someone does click on a product or service, Facebook knows which custom audience to add them to and you can run targeted campaigns based on what they viewed.
Que 5. What Other Purposes Can I Use The Facebook Pixel For?
The pixel has the ability to track various events that take place on your website or app, including:
page_view (increments the number of views for a specific page on your site)
like (increments when someone likes your business page)
It can also track how people are interacting with other media you’ve embedded onto your sites, such as an RSS feed or video.
For example, if someone watches 50% of your company video, it increments an event called view_50 within Facebook Ads Manager. All of this data is available in “audience insights” under the “website traffic” tab. If you want to run ads about that particular video, then you would add the custom audience created out of people who watched 50% or more of that video.
Using Custom Audiences
Although you can see your custom audiences in your ads manager, it’s not advisable to keep all of these audiences within Facebook. When using Custom Audiences, we recommend using a 3rd party tool such as AdRoll. It offers much better targeting and reporting metrics than Facebook does, and it also keeps your pixel data private so you don’t have to worry about revealing too much information to your competitors.
When set up correctly, the Facebook pixel is an extremely powerful marketing tool that allows you to track conversions on both your website and Facebook campaigns. With its multiple purposes built-in, it makes tracking everything from direct sales to user engagement a walk in the park.
Also Read: – What Is The Biggest Challenge For Most Businesses When Going Online?
Final Words
We’re currently working on a detailed guide for setting up the Facebook pixel which will be available to our email subscribers soon. In the meantime, if you have any questions or comments leave them below! Keep visiting Anshulbenjwal.com.
