Mobile devices have become an important part of our lives, and many advertisers are still not taking full advantage of their potential when it comes to conversions. A recent study has shown that the average click-through rate for mobile ads is much lower than for those on desktops, and this could be a reason why many advertisers are undervaluing mobile’s contribution to conversions.
Let’s take a closer look at this issue and find out what can be done to address it!
With the increasing popularity of mobile devices, it’s no surprise that advertisers are starting to take notice of their potential when it comes to reaching consumers. In fact, a recent study showed that the average click-through rate for mobile ads is now higher than for those on desktop computers.
However, many advertisers are still not taking full advantage of mobile’s potential when it comes to conversions. A reason for this may be that the average click-through rate for mobile ads is still much lower than for those on desktops. This means that many advertisers are undervaluing mobile’s contribution to conversions.
There Are A Few Things That Can Be Done To Address This Issue
- First, advertisers should make sure that their mobile ads are relevant and targeted to the right audience.
- Second, they should experiment with different ad formats and strategies to find what works best for their products or services.
- And finally, they should continue to track and measure the performance of their mobile ads to ensure that they are making the most of this growing channel.
By taking these steps, advertisers can start to unlock the full potential of mobile advertising and convert more of their mobile traffic into customers.
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Although it is still a relatively new platform, mobile has already made a significant contribution to online conversions. Advertisers who do not take this into account are likely to undervalue its impact and miss out on potential sales. By understanding the role that mobile plays in the customer journey, advertisers can ensure they are providing an optimal experience for their customers regardless of device.