This blog post is for those who have never done search engine optimization before. In order to optimize your website and rank higher in Google, it starts with the basics.
So what are they?
Well, the first step you need to take is to get technical. You need to make sure that your site’s code is optimized so that all of its content can be found by Google crawlers and indexers. This includes making sure you’re using tags correctly, including keywords (in context) where it makes sense, as well as other on-page SEO techniques such as links and meta descriptions. Once this is taken care of, then you’ll want to work on some off-page SEO tactics – which include things like link building and social media strategy!
What’s The First Step In The Search Engine Optimisation Process For Your Website?
- Search Engine Optimization is a long-term strategy to increase the visibility of your website or blog on search engine results pages.
- The first step inSearch Engine Optimization (SEO) is Keyword Research.
- Keyword research involves finding out which keywords people are using to search for products and services like yours, then including those words on your site or blog.
- Don’t forget about meta tags, title tags, and descriptions – they’re all important factors that affect how high up you rank in Google’s SERPs (Search Engine Results Page).
- Once you’ve completed these steps, it may take months before you see any dramatic changes in traffic.
- But if done right, over time you’ll see an increase in organic traffic and leads
In 2012, Kissmetrics reported that “about 66% of B2B companies also cited SEO as the most effective online marketing strategy” for lead generation. This shows that businesses understand the importance of SEO and digital marketing, given the high impact it can have on different aspects of your business. The question now is: “How much do small businesses spend to boost their business through search engine optimization?”
Website owners rely solely on organic search engine traffic because it comes without charge. Most people don’t know that a website can be indexed by the major search engines within days after it’s created—no extra work is involved on your part in getting the site to come up in the search results. With SEO, you are guaranteed to rank higher if you deliver what your potential customers are looking for.
On the other hand, Google penalizes sites suspected to violate its guidelines by adjusting their algorithms in such a way that certain web pages stop getting traffic from Google search results. The old adage “all publicity is good publicity” doesn’t necessarily apply in this case. Digital Marketing companies that deal with SEO and digital marketing work to prevent sites from getting blacklisted, as part of their services.
There are lots of myths about SEO floating around out there in the internet world—many of which can be very costly if you believe them and make decisions on what you think is true, without an expert’s guidance.
How Do You Start To Take The First Step?
To do SEO, follow the following steps:
Sub Step 1
You need to find out who you are selling to and what people want:
- To find the right customer, you need to target – Who may be your customer? What is their age, their gender, and what do they do for a living?
- Identify the channel that you will use to advertise the website –
Where are your customers looking for your services or products?
For example, Facebook is a social channel. Customers are active on it and you should be too!
3. You need to understand what customers want and do keyword research to find out
a) Where people might find services and products like yours?
b)How do customers find your services and products?
As a result of the following steps, you will have all the lists for keywords, markets, marketing channels, and customers.
Sub Step 2
Identify & Analyse your Competitors: – Analyze the websites, blogs, and article links that are on the first page of search results for keywords you picked.
- In order to understand if this is a highly competitive site or not, we can look at what kind of sites they have. There are two types of sites: those that are highly competitive and those that are low competitive.
- To find out how strong and weak they are.
For this analysis, we need to look at our competitor’s website and blog:-
- What are the keywords on these pages? What are the links to articles about?
- What is the length and quality of the content on these websites?
- Are those web pages, articles, and sites that you have written optimized?
- What is the Domain Authority (DA) and Page Authority (PA) of these domains?
- How many links do these blog posts and web pages have from high and low authoritative sites?
As you do these steps, you will get a list of keywords with their level of difficulty and the strengths and weaknesses of SERP competitors.
Sub Step 3
Finalize Domain Name
Pick a Domain Name. Follow this guide to pick one:
- If you want people to find your website, make sure you use a keyword in the domain name. Websites with keywords in them usually are found more often than websites without a keyword.
- Don’t use words that are just letters. It is better to include what the company is called so people can find it when they search on Google.
Here Are Some Myths About Search Engine Optimization & How To Overcome Them
You don’t have to spend thousands of dollars in order to create a website that will draw new customers. Anyone can set up shop online today for just a few dollars by choosing from the many one-click or drag-and-drop website building programs available today.
If you know your way around a computer and want to go the DIY route, here are some free SEO and digital marketing tools that can help you optimize your site on your own:
- Google Webmaster Tools
- Bing Link Explorer
- Open Site Explorer
- Google Analytics
PRO TIP: People often think that they can check their site’s ranking by using the Google Incognito mode. They search for themselves and it shows what people are saying about them. Unfortunately, Google can see what IP address you are using and the device you are using. This might affect how your site is ranked in searches. Try to find different ways to get a good ranking, such as with Google Search Console or MOZ.
SEO is a process that takes time and patience. The first step to search engine optimization is identifying your target audience, finding keywords they use when searching for products or services like yours, then tailoring content on your website so it ranks high for these phrases in the key areas of Google’s algorithm. This can take months or even years to accomplish but once you have figured out what works best for you, you’ll be well-positioned as an expert in your field with strong online rankings. Ready to get started? Let us know how we can help! We’ve been working hard at our own SEO efforts to become SEO Expert and would love to share some tips with you about where we succeeded—and more importantly—what mistakes not to make along the way.